Our client is a European producer and distributer of television content. With revenues of around €2bn, it makes and sells some of most familiar shows and formats to a global audience.
Research Europe managed its search for a group marketing director. The incoming candidate needed to oversee marketing activity for the international television trade shows, day-to-day marketing and branding of programmes to broadcasters and other stakeholders in the entertainment world as well as a corporate rebrand. During our search we identified and qualified a range of candidates within content producers and distributers, broadcasters, digital platforms and marketing agencies. The appointed candidate bought a compelling mix of agency, broadcaster and studio experience.